The 15-Week Lock-In

Stop drifting. Start building the man you said you'd be.

RH Transformation is a 1-on-1 coaching program for men 18–40 who are tired of starting over. Body, mind, and systems — rebuilt over 15 weeks with two coaches in your corner every single week.

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Rylan after the Santa Rosa marathon
Santa Rosa, 2024
BodyMindSystemsDisciplineAccountabilityBrotherhood BodyMindSystemsDisciplineAccountabilityBrotherhood
Why You're Here

You don't need more information. You need a system.

You've read the books. Watched the videos. Started the routine on a Monday and quit by Thursday. You're not broken — you're scattered. Capable, frustrated, and tired of being the guy who almost did it.

"Every man you admire didn't have more talent. He had a system, a standard, and someone who held him to it."

That's what RH is. Not motivation. Not another PDF. A 15-week structure with two coaches who design your days, train your body, sharpen your mind, and check on you when you'd rather quit.

On the road
The Method

Three pillars. One man rebuilt.

Most coaching programs hand you a workout and call it a transformation. RH works on the three things that actually move a life forward — and how they reinforce each other.

— I —

Body

Train the temple.
  • Custom fitness plan
  • Personalized nutrition plan
  • Weekly 1-on-1 calls with Rylan
  • Form, recovery, progression
— II —

Mind

Sharpen the blade.
  • Curated reading plan
  • Mental exercises & reframes
  • Weekly mindset calls with Hunter
  • Vision & identity work
— III —

Systems

Build the cage.
  • Daily structure & schedules
  • Accountability check-ins
  • Habit installation
  • Resistance-point game-planning
The Arc

15 weeks. Three phases. One man who doesn't need us anymore.

Most programs run 12 weeks because that's how long it takes to see a change in the mirror. We run 15 because that's how long it takes for the change to outlive the program.

— Phase I —
Weeks 1–5

Foundation

Strip it down.

Assessment, baseline, and the install. We find the energy leaks and plug them. The goal isn't intensity — it's consistency. The man you build in week six is built on what you stop tolerating in week one.

— Phase II —
Weeks 6–12

Forge

Build it back.

Heaviest coaching load. The body changes. The mind sharpens. Discipline gets installed not through willpower but through the structure that's now holding you. This is the work most men never do.

— Phase III —
Weeks 13–15

Freedom

Run it yourself.

We step back on purpose. You execute the system without hand-holding while we're still in your corner if it cracks. You graduate into the man who doesn't need RH — which is the only kind we want to build.

"We run 15 because that's how long it takes for the change to outlive the program."
The Proof

Real men. Real change.

These aren't models. They're guys who got tired of waiting and put in the work — with a coach who didn't let them coast.

Ehsan's transformation

"My client Ehsan was able to get into the best shape of his life through a structured training program focused on controlled reps to failure and aesthetic muscle groups."

— Rylan, on his client Ehsan
Client transformation

"Proof the work translates at any age. The same system that builds 25-year-olds rebuilds 45-year-olds — when the man shows up."

— RH Coaching
Your Coaches

Two men. Two disciplines. One mission.

You don't get a chatbot. You don't get a template. You get Rylan and Hunter — both of us, every week.

Rylan

Rylan

Body & Performance

Marathon finisher, lifelong athlete, and the guy in your corner for the physical rebuild. Rylan designs the training, the nutrition, and the day-to-day discipline that turns intention into a body you're proud of.

Hunter

Hunter

Mind & Systems

Hunter handles the inner game — vision, identity, reading, reframing, and the daily systems most men never build. Where Rylan trains the body, Hunter trains the mind that has to show up for it.

100%
Or Your Money Back
The Guarantee

Do the work. Get the change. Or get every dollar back.

We're not interested in selling you hope. If you do the work as prescribed and you don't walk out of week 15 a different man — body, mind, and systems — we refund every dollar. No clauses, no recovery period, no "you didn't try hard enough."

Doing the work means

  • Every weekly call attended (one with Rylan, one with Hunter)
  • 80% or higher on daily check-ins for all 15 weeks
  • Plan followed as prescribed — training, nutrition, and systems
The Program

15 weeks. Two coaches. A different man.

The 15-Week Lock-In

A 1-on-1 rebuild of body, mind, and systems.
$1,697
$113 / week
15 Weeks · 1-on-1
"$113 a week. Less than DoorDash, energy drinks, and weekend bar tabs. Except in 15 weeks you don't have a hangover and an empty wallet — you have a body, a mind, and a system that compounds for the next decade."

Body

  • Custom fitness plan
  • Personalized nutrition plan
  • Weekly 1-on-1 calls with Rylan
  • Form & progression coaching

Mind

  • Curated reading plan
  • Mental exercises & reframes
  • Weekly 1-on-1 calls with Hunter
  • Vision & identity work

Systems

  • Daily schedules & alarms
  • Accountability check-ins
  • Resistance-point game-planning
  • Habit installation

Bonuses

  • Initial deep-dive assessment call
  • Private client portal
  • Brotherhood community access
  • Direct access between calls
Only 20 men at a time. Beyond 20, we stop being coaches and start being customer service.
$19 application fee to book a call. Refunded if we're not the right fit, credited toward the program if we are. It exists to filter out tire-kickers — not to make money.
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Honest Answers

Things men actually ask.

I'm out of shape and behind on everything. Is this for me?
Yes. RH is built for the man who's been telling himself "next Monday" for years. We don't need you to be ready — we need you to decide. The first call is where we figure out the gap and build the plan.
How is this different from a normal personal trainer?
A trainer fixes your workout. RH rebuilds your week. You get two coaches — one for the body, one for the mind — plus the systems that make either of them stick. Most men don't fail at fitness. They fail at the life around it.
Why 15 weeks instead of 12?
Twelve weeks is how long it takes to see a change in the mirror. Fifteen is how long it takes for the change to outlive the program. The last three weeks (Phase III) are supervised independence — you run the system without hand-holding while we're still in your corner. That's the difference between a transformation and a temporary diet.
What does the weekly schedule actually look like?
Daily check-ins (text or app), one weekly 1-on-1 call with Rylan on body and training, one weekly call with Hunter on mindset and systems, plus access to us between calls when resistance hits. Your plan is custom to your time, not the other way around.
What's the $19 application fee for?
It exists to filter. Free calls fill up with men who want to talk about changing — paid calls fill up with men who are ready to. If we're not the right fit, you get the $19 back. If we are, it's credited toward the program. It's not a revenue line, it's a door.
What if I'm not sure I'm ready to commit $1,697?
Then book the call and find out. If we're not the right fit, we'll tell you. If we are, you'll know exactly what you're paying for and what you'll walk out with — and you'll know the guarantee: do the work, get the change, or get every dollar back.
20 Slots · 15-Week Lock-In

The next 15 weeks happen either way.

You can spend them drifting — or you can spend them building. Book a call with Rylan and Hunter and find out if RH is the move.

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